More than 30 years ago, the first time I ever went to Buenos Aires, I flew from
Santiago with the now defunct Braniff. That
was barely a year before the company closed in 1982 but, at one time, Braniff
was a prestige airline that pioneered many South American routes and even
called itself the “Conquistador del Cielo” (Conqueror of the Skies).
Memories of my own first visit resurfaced when I stumbled
upon Braniff’s video of “Beautiful Buenos Aires,” dating from the 1950s. Given
the orderly optimism that pervades it, I’m guessing it’s the early 1950s, certainly
prior to the so-called “Revolución
Libertadora” that overthrew president Juan Domingo Perón in
September of 1955.
In the eight-minute film, streetcars still operate downtown,
private automobiles occupy parking spots directly in front of the Casa Rosada
presidential palace, and architectural landmarks such as the Obelisco, the Bank of Boston, the Edificio Kavanagh, the
Plaza
Hotel and the US
Embassy (now the ambassador’s residence) are conspicuous. Astonishingly,
though, the narrator (presumably reading a scriptwriter’s words) misidentifies
the Palacio de
las Aguas Corrientes (the waterworks popularly known as “Obras Sanitarias”)
as the Correo
Central, the central post office that's now being recycled as a cultural center. As my photographs above and below show, the
two don’t look much alike.
Braniff tried, though, to attract its clients with promises
of premium shopping on Florida
street – like “the featured street in a block party” with “practically
everything the civilized world has for sale” after its closure to automobile
traffic at 3 p.m. every afternoon. Today, of course, Florida and several other
downtown streets are permanent pedestrian malls, but it’s no longer the elite
shopping paradise it once was – partly but not exclusively because of
Argentina’s current import restrictions.
To escape the crowded central city, of course, Buenos Aires
had the open
spaces of Palermo and the world’s largest man-made swimming pool for
100,000 bathers (something I had never heard of, though La
Salada and Ezeiza
are possible candidates).
One segment that shocked me, though, was that Buenos Aires
was said to be the world’s only large city without traffic lights, “as
pedestrians considered that to be violation of their civil rights and “heaven
help the driver of a vehicle who claims right of way over them…” Instead,
police on elevated pedestals directed traffic.
Once, about 20 years ago in the northern city of San Miguel de Tucumán,
I had to talk my way out of a ticket for unintentionally disobeying one of
those elevated traffic cops, who were an anachronism even then. Today, anybody
who accepted at face value Braniff’s assertion that Buenos Aires drivers would
respect pedestrians would, like Braniff itself, probably not survive to catch
the flight home.












